BWSM Group
Solutions, Strategy, Success — in the Business of Sport
Our approach
BWSM Group is a dynamic parent company uniting two specialised divisions at the forefront of the sports industry. Through BW Sports Marketing Ltd, we deliver strategic sponsorship development solutions that connect brands with impactful opportunities across the sports landscape. Complementing this, the BWSM Mentoring & Coaching Group is dedicated to guiding and nurturing young talent on their journey into motorsport. Together, BWSM Group operates at the intersection of performance, partnership, and progression—driving growth for businesses and individuals within the world of sport..
Global Sports
Our services
Our Clients
About BWSM
At BWSM Group, we are committed to shaping the future of sport through strategic expertise and talent development. As the parent company to BW Sports Marketing Ltd and the BWSM Mentoring & Coaching Group, we operate across two key pillars of the industry. BW Sports Marketing Ltd specialises in delivering tailored sponsorship and commercial strategies that help brands and rights holders achieve measurable impact. Meanwhile, the BWSM Mentoring & Coaching Group focuses on identifying, supporting, and guiding emerging talent as they navigate their path into the world of motorsport. Together, our group combines commercial acumen with a passion for human potential—creating lasting value for our clients, partners, and the next generation of motorsport talent.
Let's Talk
We'd love to hear from you. Whether you're a brand looking to elevate your presence through strategic sports sponsorship, or a young talent seeking guidance into the world of motorsport, BWSM Group is here to support your journey. To learn more about our services or explore partnership opportunities, please get in touch via email. We welcome all enquiries and look forward to connecting with you.
Contact us
BWSM Group
Wokingham, Berkshire, England.